Principles of Marketing, Global Edition
Philip Kotler, Gary Armstrong, Sridhar Balasubramanian
19th Edition · Pearson eText
Pearson
ISBN-13: 9781292449388
Principles of Marketing, Global Edition, 19th Edition helps students understand how organisations create customer value, build meaningful customer relationships and develop effective marketing strategies.
The book presents the fundamentals of marketing through an innovative customer-value framework. It includes contemporary examples and discussions of digital technologies, social media, mobile marketing, data analytics, customer engagement and brand experiences.
The MyLab Marketing platform combines Pearson learning content with digital study tools, practice activities and online learning resources designed to support student understanding and engagement.
What You Will Learn
- Creating customer value and engagement
- Marketing strategy and planning
- Understanding consumer and business markets
- Market research and customer insights
- Segmentation, targeting and positioning
- Product and brand management
- Pricing and distribution strategies
- Integrated marketing communications
- Digital and social media marketing
- Sustainable and responsible marketing
📘 Access Information
Access Type: 1-Year Digital Access
This purchase provides 1 year of access to Pearson eText, starting from the date the access code is activated.
Please Note:
- ✅Access is valid for 12 months from activation.
- ✅A Pearson account is required.
- ✅Internet access is required for activation and online learning activities.
- ✅This is a digital product only. No printed book will be shipped.
- ❌The access code is intended for one student only.
- ❌The licence cannot be transferred or shared.
- ❌Access expires automatically after the 1-year licence period.
- Authors
- Philip Kotler, Gary Armstrong, Sridhar Balasubramanian
- Edition
- 19th Edition
- Product Type
- Pearson eText
- Publisher
- Pearson
- ISBN-13
- 9781292449388
- Language
- English
- Publication Year
- 2023
- Delivery
- Digital Access Code
- Access Duration
- 1 Year from the date of activation
Delivery Information
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